Fun Ride Tours runs guided ATV adventure tours across Turks & Caicos — beach, rush, and a book-first experience for visitors who want the islands from the saddle.
Challenge
Tour operators on Divi often mix brochure copy with a buried Book button. Fun Ride Tours needed the turquoise destination photography and ATV energy to lead, with ATV Tours, FAQs, and Book as a clear trip. Distinct from Fun Ride Toys (kids’ vehicles storefront).
Approach
We migrated the tour site into Bricks with a booking-led structure: feel-the-rush hero, Book a Tour / Learn More dual CTA, then tour details and FAQs. Caribbean photography stays dominant; navigation stays short. Seasonal tour copy can update without reshaping the whole homepage.
Outcome
A Bricks adventure-tour site that sells the Turks & Caicos ATV experience with a clearer book path — separate property and slug from Fun Ride Toys.