Emotikon (emotikon.hr) specialises in decorative finishes — epoxy and microcement floors, elastic ceilings, stencil and marmorino techniques, and related interior solutions in Croatia.
Challenge
Trade businesses with many services often ship a Figma that looks premium but collapses into a vague “what we do” blob online. Emotikon needed the craft of the finishes to stay visible — trowel texture, material range, education — while still driving quote requests. Distinct from the Emotikon psychiatry site (emotikon.org).
Approach
We built the Figma into Bricks with a service-led information architecture: finishes and techniques as clear entry points, education and about as supporting proof, and a quote CTA that stays available. Croatian copy and the textured hero photography were preserved. Cards and service blocks were set up so new techniques can be added without redesigning the homepage.
Outcome
A Bricks site that showcases the craft of Emotikon’s finishes and makes requesting a quote the natural next step — separate identity and slug from the emotikon.org psychiatry property.