Growth Designers is a community and school for people levelling up in growth design — free resources and Slack on one side, deeper school experiences on the other.
Challenge
Community brands often mix too many CTAs: Slack, newsletter, school, tools. The Figma captured the friendly GD personality, but Bricks needed clearer lanes so visitors know whether they are browsing free resources or joining paid learning. Newsletter capture and school positioning had to coexist without fighting.
Approach
We implemented the Figma in Bricks with distinct paths for community, school, newsletter, and tools. The diamond illustration and purple accent language stayed. Homepage messaging leads with belonging (“Join our community of Growth Designers”) while secondary modules explain free vs school access. Content blocks were shaped for ongoing newsletter and resource updates.
Outcome
A Bricks community site that keeps the GD energy and makes the free-vs-school choice easier to scan — maintainable as programmes and resources evolve.